Disable “Show Suggestions Occasionally in Start” in Windows 10

Windows 10 Start menu may show one or multiple apps and/or games as “suggestions” to end users. Though terms as ‘suggestions’, these app suggestions and game suggestions are essentially ads placement on the Start menu by Microsoft. Furthermore, all suggested apps and games are non-essential and from third-party developers.

These app and game suggestions on Start include apps or games such as Netflix, Facebook, NFL, Candy Crush and its various variants, Twitter, Minecraft, Flipboard and etc. The suggestions are displayed prominently to lure end-users into installing them. Once you click or tap on it, it will open the app or game in Microsoft Store so that you can view more information or download and install it.

If you’re not fond of seeing any “ads” or “suggestions” on Windows 10’s Start, use one of the following methods to disable (or enable if you wish) suggested content in Start.

Method 1: Enable or Disable Show Suggestions in Start via Settings

1. Open Settings.
2. Click or tap on Personalization icon.
3. Click or tap on Start on the left pane.
4. Toggle the slider to turn on (enable) or turn off (disable) Show suggestions occasionally in Start.

   

Method 2: Turn Off App Suggestions or Game Suggestions in Start

1. Open Start menu.
2. When seeing any suggested apps or games in Start menu (normally under “Suggested” heading), right click on the suggested item, and select Turn off all suggestions.

   

Method 3: Turn On or Turn Off App and Game Suggestions in Start via Registry

1. Open the Registry Editor (regedit).
2. Navigate to the following registry key:

   HKEY_CURRENT_USER\SOFTWARE\Microsoft\Windows\CurrentVersion\ContentDeliveryManager

3. For Windows 10 versions BEFORE Windows 10 Fall Creators Update v.1709:

   Double click or tap on SystemPaneSuggestionsEnabled registry value to edit it, and set its value data to 0 to disable and turn off ability for Windows 10 to show suggestions occasionally in Start.

   Alternative

   Save the following code as a registry registration entries with file extension .reg, and the execute it to merge the registry key:

   Windows Registry Editor Version 5.00
   
   [HKEY_CURRENT_USER\SOFTWARE\Microsoft\Windows\CurrentVersion\ContentDeliveryManager]
   "SystemPaneSuggestionsEnabled"=dword:00000000

   For Windows 10 Fall Creators Update v.1709 or NEWER:

   Double click or tap on SubscribedContent-338388Enabled registry value to edit it, and set its value data to 0 to disable and turn off ability for Windows 10 to show suggestions occasionally in Start.

   Alternative

   Save the following code as a registry registration entries with file extension .reg, and the execute it to merge the registry key:

   Windows Registry Editor Version 5.00
   
   [HKEY_CURRENT_USER\SOFTWARE\Microsoft\Windows\CurrentVersion\ContentDeliveryManager]
   "SubscribedContent-338388Enabled"=dword:00000000

   To revert the change, i.e. to enable and turn on the ability for Windows 10 to show suggestions occasionally in Start, set the value data back to 1.

4. Close Registry Editor.

If you prefer to use Command Prompt (Admin) or PowerShell (Admin), use the following commands instead:

To turn off and disable the “Show Suggestions Occasionally in Start” in Windows 10:

For Windows 10 PRIOR TO v.1709:

REG ADD "HKEY_CURRENT_USER\SOFTWARE\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SystemPaneSuggestionsEnabled" /t REG_DWORD /d 0 /f

For Windows 10 v.1709 or LATER:

REG ADD "HKEY_CURRENT_USER\SOFTWARE\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-338388Enabled" /t REG_DWORD /d 0 /f

To turn on and enable the “Show Suggestions Occasionally in Start” in Windows 10:

For Windows 10 PRIOR TO v.1709:

REG ADD "HKEY_CURRENT_USER\SOFTWARE\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SystemPaneSuggestionsEnabled" /t REG_DWORD /d 1 /f

For Windows 10 v.1709 or LATER:

REG ADD "HKEY_CURRENT_USER\SOFTWARE\Microsoft\Windows\CurrentVersion\ContentDeliveryManager" /v "SubscribedContent-338388Enabled" /t REG_DWORD /d 1 /f