Genuine Fact Files anti piracy campaign is now launching in the U.S. It was launched last month in Italy, France, the U.K., Indonesia, Brazil, Australia and the United Arab Emirates. The campaign will mainly channel through banner ads on Microsoft web sites and promotional materials such as brochures distributed by Microsoft partners. Most of the genuine legal software promotion initiative artifacts are comics or comical based, as Microsoft aims to make the message more accessible to a broader audience. They are black and white, in a style similar to newspaper comics. You can see a sample of the Genuine Fact Files comics in an email newsletter that been sent by Microsoft Sweden at
http://www.microsoft.com/sverige/Events/License/epost-mall_kund.htm (no longer available).
There is also a video clip produced by Microsoft that ‘helps’ you to learn the risks of counterfeit products, now prominently displays on Microsoft Software Piracy Protection web page.
Comics in English can be seen in
Microsoft Australia Get Genuine site (no longer available).