“Accident” – depicting the Mac is safe with the MagSafe connector on new Mac notebookes comes disconnected with a tug, while PC can hurt if power cord has been yanked.
“Accident” is one of the TV commercial ads “Get A Mac” series by Apple, which launched during Emmy awards, and starring by actor Justin Long as a Mac and actor John Hodgman as a PC. Other “Get A Mac” ads as below.
“Angel/Devil” – depicting having fun with Mac with preinstalled photo editing and imaging tools.
“Trust Mac” – depicting Mac is free and more secure than Windows from spyware and viruses.
“Out of the Box” – depicting Apple macs are ready to use out of the box and that no downloads or extra accessories are needed.
“Touche” – depicting Intel macs run both Windows and Mac OS X operating system while PC only runs one operating system.
“Better”
“Better Results”
“Restarting” – Mac’s hardware and software just works, reducing time for troubleshooting.
“iLife”
“Viruses”
“WSJ” or “Wall Street Journal”
“Work vs Home”
“Self Pity”
“Network”