Ask.com features support for search based on variety of user queries in plain English (natural language), as well as traditional keyword searching and aims to be more intuitive and user-friendly than other search engines. Ask.com also utilizes technology from teoma.com which clusters web sites according to topic communities, using unique technology which Ask now calls ExpertRank. ExpertRank enables you to, for example, find sites related “ozone layer” when you search for “global warming”.
CNNMoney analyses the business and search functionality of Ask.com and reviews the search engine capability. It concluded that, in financial effect style, “Ask.com will increase its 6 percent share in the search market, and quickly. IAC/InterActive, whose stock has only suffered while Ask.com has been transforming itself, will likely see that trend reverse as this superb business surges. And finally – while I won’t foreswear Google (or count it out), I will start using Ask.com a lot.”