If the business model of We7 can succeed, it’s not short of a digital music revolution, which previously haunted by high degree of online piracy. We can forget about illegal MP3 download sites, torrent sites or ed2k sharing downloads. Money that spent on online music stores such as iTunes, Rhapsody, BuyMusic, MusicMatch, Urge, Sony Connect, Zune Marketplace, Urge, Emusic and Walmart Music to buy audio files can also be saved.
Backed by musician Peter Gabriel, British We7 works by offering consumers free songs download which tagged with 10-second advertisements, which are played before the music track starts. Four weeks after downloading, We7 users have the option to download up to 20 favorite tracks with the adverts stripped out for free. All tracks, whether purchased or free, are DRM free. Artists and singers in turn will get their share of earning paid for their music by We7 which recovers the costs from ads revenue. So essentially users will get free music – ad-free and DRM-free – without involving piracy or criminal act of stealing from artists. That’s what We7 says: “Don’t steal it. We7 it.”
We7 is currently in beta and hasn’t signed up any major labels. The venture is currently working with independent record labels, featuring artists such as Youssou N’Dour, Public Symphony, Capercaillie, Jon Christos, Diana Galvydyte and Jakob Fichert, Afro Celt Sound System, Big Strides the Dave Matthews Band and Hall & Oates. This may be one of most important Achilles heel of We7. To success, more soundtracks from top artists and hot up-and-coming songs are needed.
For those who especially love a particular music track, but hate the ad, will have a choice to purchase the track directly, which comes in higher bitrate. To get your free music downloads, simply add the song to your playlist, and then download the free MP3 from there. You can also download your playlist as podcast (RSS feed).
Join the free music downloads resolution at